Google is well aware that traditional search is going to die (or at least go away for the vast majority of use cases). I don't want to search for things if I can just be told the answer.
Here's an example. I was installing new light fixtures in our bedrooms this week and I wanted a refresher on wire colors.
Historically, I would have done a Google Search, which would have then led me to some website or to some lengthy YouTube video that I didn't actually want to watch and that I would have had to scan through to find the salient parts.
But today that feels old school. Instead what I did was take a picture of the ceiling box and ask ChatGPT to just tell me the answers.

Voilà:

It seems almost trite at this point to talk about the virtues of AI. But over the last few months, I have found that — just like that — it has become an integral part of my everyday workflow.
This is true whether I'm playing electrician, planning travel, writing a blog post (and I want an assistant to find me data), or I'm looking to brainstorm around something business related.
I'm sure the same is true for many of you as well.

